Competitive Intelligence Bytes – April 2012

Competitive Intelligence Bytes
…to accelerate your business objectives
April 2012
Tracking disposable income for CI
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. Overall growth income growth in the country is a good-to-know, but of little practical value to sales executives. In order to increase sales, they need to know where the pockets of disposable income are located.Find out how they can track disposable incomes
Is your organization CI ready?
Developing the skill sets of the competitive intelligence team for delivering competitive intelligence is important. But for the organization to truly benefit from CI, the entire organization needs to be “ready” for competitive intelligence.Check your readiness here…
Case study

ValueNotes CI helps a leading MNC evaluate a USD 20 million risk to its market share in India

A MNC felt threatened by the aggressive moves of a key competitor. They needed to understand the competitor’s plans in order to mitigate the threat. ValueNotes leveraged its strengths in primary research and competitive intelligence to piece together seemingly random bits of information into actionable inputs for the client.

Find out how…

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