Market re-entry strategy for a multinational firm manufacturing industrial mixers

OBJECTIVE

A multinational industrial mixers manufacturer wanted to devise a re-entry strategy for the Indian market, across industries (food & beverages, chemicals, mining, pharmaceuticals, and water-treatment)

 

METHODOLOGY

With an emphasis on primary research, our analysts conducted in-depth conversations with nearly 200 respondents – customers, competitors, distributor & traders and industry experts – to

-establish the addressable market for the client’s product, price-quality trends

-analyse the key competitors in the market

-identify the dynamics in the supply chain

-Get insights into new projects expected to materialise in the next five years

 

SOLUTION

The study provided a comprehensive picture of the opportunities available in each of the customer segments, expectations of customers, and the future game-plan of competitors.

Based on our research, the client was able to develop an appropriate re-entry strategy for the Indian market.

Sample Deliverables

Sample Deliverables06
Sample Deliverables07
Show Buttons
Hide Buttons