Despite their role in the information economy, IT executives are relatively starved for information about their markets, customers, targets and competition. Besides, they are continually challenged by insufficient budgets as they try to improve their intelligence.
At ValueNotes, we offer software executives a refreshing alternative. We are pioneering the use of the “global delivery model” in knowledge / intelligence delivery. Either on a project basis or an outsourced model, we leverage our well-honed and cost efficient global delivery model for affordable and actionable intelligence in four key areas,
- Competitor intelligence studies covering competitor activity, market share, strategies and profiles
- Customer intelligence studies covering perceptions, attitudes, demand-supply gaps, purchasing patterns
- Market intelligence on pricing, products, alternatives, supply chain landscape
- Target intelligence for joint ventures, alliances and partnerships
We have executed more than 100 projects for IT companies (software, hardware, peripherals and consumables). Some key projects include,
Analyzed product features of learning management solutions, marketing strategies and positioning of enterprise application, technology and point solution firms in e-learning. Included 30 interviews with software vendors, distributors and experts in the US.
Studied the Enterprise Solutions market in the US and Australia for pricing, demand, government policies, staffing patterns and competitor landscape. Interviewed employment agencies, hospitals, clinics and experts in both countries.
Periodically monitor 8 tier-1 and 10 tier-2 Indian cities for market intelligence on counterfeiting activities and identify players. Visited and purchased samples from ~400 channel partners and stores.
Studied Enterprise Risk Management involving size of products and services, growth rates, market spend break down by type of service (software vs. consulting), risk class and risk service.
Compiled data to compare relative attractiveness of both countries as offshore destinations for telecom software development and R&D. Identified potential vendors / partners.
Analyzed sales and marketing strategies / positioning of global software vendors in the discrete manufacturing Industry, through interviews with software vendors, distributors and industry experts.
