A critical imperative for FMCG companies is to ensure that product launches and positioning are backed by comprehensive and on-time research. Competitor and market intelligence on current and future trends are also critical inputs imperative for growth. Changing consumer trends are a major industry challenge, making timeliness of the research activity a key success factor.
At ValueNotes, we offer companies, consulting firms and other industry participants involved in the FMCG supply chain a variety of research services, which include,
- Market research inclusive of primary research
- Market and competitor intelligence on pricing, products and competitors
- In-depth market studies on specific sectors
- Customer/consumer profiles reflecting tastes, attitudes, preferences and perceptions
We have executed more than 20 projects for FMCG companies and consultancies, some of which are sampled below,
Conducted interviews with manufacturing heads of 7 companies from confectioneries, food, personal care and retailing to understand automation in manufacturing processes, equipments, quality standards, issues and success factors in India.
Studied and analysed systemic changes adopted by global FMCG companies to encourage “open” innovation. Mapped new skill sets organizations were seeking/ building to make changes effective and successful.
Analyzed the retail value chain, industry structure, segmentation, consumer behaviour, supply chain, regulations, cost structures, pricing trends and margins.
Studied and identified products in the confectionery market using visual or physical cues to convey “lightness”, using packaging, texture, colour and portion sizes (not calories).
Provided statistics on market size and future growth of snack foods, soups, sauces, and ready-to-eat foods in India. Detailed growth trends, market penetration, exports, industry capacities and analysed reasons for popularity.
