The healthcare industry faces dramatic change due to a variety of factors:

  • Rising competition from both multinationals and local players
  • Emergence of low cost medical devices and treatments
  • Rising costs of healthcare coupled with greater private spending
  • Uncertainty around shifting regulations
  • Consolidation of the hospital industry, coupled with segmentation and specialization
  • Shortage of qualified healthcare professionals


ValueNotes’ healthcare practice helps suppliers to the medical community understand how they can increase market share, segment the market, benchmark competition and more. We help manufacturers of medical devices and medical equipment with a variety of intelligence solutions:

  • What is the opportunity in Tier II and Tier III cities?
  • How do different types of customers make buying decisions?
  • Should my sales strategy be different for large/small hospitals?
  • How do I customize my channel strategy for different regions/cities?
  • Is my competitor’s brand stronger than mine?


Looking for answers to a critical business question?
  • Benchmarking & feasibility study for setting up a veterinary hospital Setting up of a greenfield veterinary hospital   A charity trust was looking to set up a veterinary hospital, particularly to serve the needs of the farmer community. The trust required research assistance in Demand and financial feasibility assessment Business models: They were unaware of the possible business models for setting up and operating a veterinary hospital Location analysis: The client had the required land available at two different locations but could not make a ... Read more...
  • Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity An engineering major was evaluating opportunities in the hospitals sector   A Fortune 100 multi-product company, with a presence in more than a hundred countries, has a large product portfolio for the hospitals sector. They wanted to develop a strategy that would help them penetrate India’s growing hospital sector. The company was unclear on how large their market was, and how best they should approach their customers – a problem that was worsened ... Read more...

What our clients have to say about us…

It was a very broad geographic project. We had internal staff and other partners, and you clearly outperformed all of them. You were very proactive and made recommendations that were actually very positive and helped us out. You went beyond – Project manager (healthcare practice), International research firm

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