Engineering

engineering
Engineering

Engineering products and services form the core of the economy, but face headwinds and threats from a number of sources, including:

  • Rapid advances in technology and automation
  • Uncertain investment climate, amidst global over-capacity
  • A flood of imports from countries like China
  • Long gestation projects and uncertain cash flows

Our research solutions help manufacturers of engineering goods become more competitive and responsive to threats and opportunities. Our expertise across the value chain has helped answer numerous strategic and tactical questions for our engineering customers, including:

  • When can I expect infrastructure investments to drive demand?
  • How do large customers perceive my products or technologies?
  • How does decision-making vary across end-user segments, or types of buyers?
  • Which customer segments should I focus on?
  • Why does my competitor beat me in this market?
  • How do intermediaries and channels influence the customer?

Our engineering practice is divided into the following segments:

PROJECT EXAMPLES

Looking for answers to a critical business question?
  • Regular market intelligence helps engineering MNC stay ahead of its peers A high technology multinational engineering group wanted to proactively track the Indian market to increase their market share   Our client, a provider of mining and construction equipment, wanted to closely monitor competition, customer activity and economic drivers (including early warning signals). The objective was to provide them with actionable intelligence to: identify and analyse potential sales leads track competitor activity and market share monitor economic and industry trends, and the likely impact on their ... Read more...
  • Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity An engineering major was evaluating opportunities in the hospitals sector   A Fortune 100 multi-product company, with a presence in more than a hundred countries, has a large product portfolio for the hospitals sector. They wanted to develop a strategy that would help them penetrate India’s growing hospital sector. The company was unclear on how large their market was, and how best they should approach their customers – a problem that was worsened ... Read more...

What our clients have to say about us…

Thank you for the fruitful cooperation regarding the market study, to be honest it exceeds my expectations. This is a very good basis for ongoing internal discussions. Furthermore I would like to thank not only for the result but also for the process leading to the result and I would like to stress that I enjoyed the cooperation – A German lighting systems manufacturer

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