ValueNotes in the news
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- The Sauce, Apr-13 |
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- SustaiNuance, Mar-13 |
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- Outlook Money, Mar-13 |
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Head of Marketing
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Give your customers what they really want
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- Do you worry about not knowing what your customer really wants?
- Are limited resources & skills responsible for poor/outdated market intelligence?
- Do you wish you had research to get the right messaging to customers?
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| ValueNotes has helped dozens of companies develop and benchmark their go-to-market strategies based on reliable hard evidence from the marketplace. We help you understand which industries, geographies, customer segments and product categories are most attractive for your company. Our incisive marketing research and competitive intelligence helps you get to the need behind the customers' need so that your product offerings and marketing messages hit the bulls eye with customers. |
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- Our competitor benchmarking services make sure your strategies are designed to differentiate your products and services from those of the competition
- ValueNotes' custom publishing service helps you build "thought leadership" in your customer community
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| A few examples of research studies that have helped influence marketing decisions: |
| Opportunity assessment for maintenance services in process industries |
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We analyzed the market for value-added maintenance services in food & beverage, hospitality, paper, pharmaceutical, rubber, tyres, and textiles. Over 300 interviews with customers, competitors and experts helped analyze maintenance challenges, typical causes of downtime/outages, and customer buying behavior. |
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| Need-gap analysis for a global insurance and risk management company |
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In-depth telephonic and face-to-face interviews with senior executives (CFOs / Finance Directors / Company Secretaries) in more than 100 large organizations to assess needs gap in the risk management industry in India. The client’s decision to introduce a new product was based on the field work conducted by ValueNotes. |
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| Customer purchasing patterns: Photo speciality print service providers |
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Studied customer dynamics, purchasing and usage patterns in the photo specialty PSP segments to identify common channels used and the value propositions. Conducted in-depth interviews with photo studios, professional photographers and large photo / printing presses. |
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| Competitor profiles of global packaging company operations in Asia |
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An international packaging company wanted to tweak their market expansion strategy for Asia. We profiled the Asian operations of >15 leading competitors. Focus areas included geographic presence, nature of operations in each Asian country, ownership structure, revenue & profit analysis by product segment, and strategies for each country. |
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| Opportunity assessment of certification courses in the Indian market |
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Our research for a US client analyzed demand for specified certification courses, types of players, courses offered, training methods, pricing strategy, strategic partnerships. We helped develop client's go-to-market strategy by providing inputs on product positioning/pricing, key target segments, and channel partners. |
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