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Head – Corporate Communications
Research Insights to build thought leadership and brands
 
  • Are you looking for innovative ways to connect with customers and prospects?
  • Do you struggle to find communication that can reinforce your brand promise?
  • Wouldn't you love unique, analytical content to deliver to your stakeholders?
In today’s competitive environment, the success of a business depends on how it is viewed by its stakeholders. Companies are using specialized content, new media and focused publications to engage with investors, customers, partners and employees. ValueNotes has conceptualized, designed and created original research-backed content for research reports, white papers, case studies, industry newsletters, websites, and in-house and customer magazines.
  • ValueNotes creates industry specific newsletters that can help you build thought leadership amongst customers
  • Our custom publishing service can provide you with quality research-backed content to help you engage with your customers or other stakeholders
  • ValueNotes' proprietary online benchmarking product allows you to track how your online marketing compares with that of competitors
Examples of how corporate communication departments have leveraged ValueNotes' research to enhance their marketing messages:
HDFC Life ValueNotes Life Freedom Index : Along with HDFC Life, ValueNotes designed and published the Life Freedom Index to assess the current state of financial freedom of urban Indians. The index was based on a nation-wide survey and the findings were distilled into various specific indices such as the Financial Awareness Index, Financial Planning Index, Financial Sufficiency Index, Financial Adequacy Index, and the Financial Liberty Index.
Custom newsletter for an Asia-Pacific fund manager’s infrastructure clients : A global leader in infrastructure funds wanted to showcase their knowledge through research-backed information. We provide content for a monthly global infrastructure update covering projects in energy & power, water & waste management, transport, utilities, social infrastructure, and telecom.
Online content benchmarking for a global consulting & technology firm : A leading technology services firm wanted to benchmark their online marketing - website, content and social media activity - against competitors. Online activities and content (blogs, white papers, case studies) are monitored for quality, frequency and relevance. The analysis helps the client optimize their online marketing communication strategy.
Report on the state of corporate governance in India : ValueNotes creates a bi-annual publication called the India Board Report. This report analyzes a variety of factors across the largest Indian companies, such as: board composition, committees, remuneration, tenure and responsibilities of directors. We use data from annual reports as well as interviews with company secretaries and independent directors of companies.
Content for a quarterly publication by an asset reconstruction company : For this quarterly newsletter, we created custom articles; related to banking, risk management, credit quality, asset management, macro-economic impact on financial markets, etc. The newsletter is published for the benefit of the client's customers.