- Does your sales team know what their competition is up to?
- Are you collecting too much irrelevant information?
- Does your competitive intelligence deliver “actionable” insights?
ValueNotes provides comprehensive competitive and market intelligence solutions to CI professionals at leading corporations, consulting and research firms. We have helped clients with primary research, benchmarking, regular news monitoring, and competitive intelligence studies, as well as enhance global coverage, especially in emerging markets. Examples of some of our recent projects include:
Market intelligence on the lighting solutions business: One of the largest providers of lighting solutions for business, home and outdoor applications required an overview of the lighting solutions market in Australia, India and Singapore. In-depth interviews with hypermarkets, supermarkets and contractors were conducted in these regions to identify associated retailers; determine the brands and their distribution channels; and to understand how buying decisions were made.
Benchmarking of offshore engineering design operations in India: A global provider of knowledge-driven services wanted to study the offshore engineering design operations in India with the aim to benchmark its services. We identified and profiled companies in India, both captive and third party, primarily catering to the UK and the US, and with a focus on the water, waste water and infrastructure industry. Details included ownership, financials, offerings, customers, target countries, infrastructure, technology partnerships, and manpower break-up.
Mystery shopping to track competitor prices: A global player in the computer and related peripherals industry wanted to track its competitors’ products so it could so it could price its products more competitively in the Indian market. The study captured and analysed monthly/quarterly price movements of over 300 models of inkjet printers, all-in-one commercial printers and digital cameras in India. The research, conducted across channel partners in major Indian metros, used the mystery shopping methodology.
News monitoring for a global CI provider: As a mission critical engagement for our client, whose business it was to provide competitive intelligence to senior management of Fortune 500 companies, this engagement worked on a very short turnaround time. Over 150 news stories were abstracted, classified, tagged and uploaded everyday across a range of industries such as insurance, logistics, medical devices, shipping, telecom, etc. Information was gathered from online information databases and the Internet.
Product launch intelligence for a US pharma company: A US pharma company wanted to gauge the competitive landscape for a leading psycho-active substance and assess its therapeutic potential in the Indian and Chinese markets. The objective of the study was to identify the companies that were developing generic and/or branded versions of the substance; determine their stage of development process and regulatory approval (filings with FDA); and estimate when their products would be launched in the US.
CI on a niche non-dairy segment for a global food major: Competitors were eating into the client’s market share with lower priced products. The client wished to establish if this was a marketing strategy to grab market share, or whether they had more competitive cost structures. The study evaluated the strategy of three key competitors, and included data points such as raw material sources & their prices, technical & manufacturing capabilities, machinery suppliers, distribution channels & trade margins, product pricing, and customer perceptions.
CI on companies in the BPO industry: The client wanted to gain operational benchmarking information to be able to whet their go-to-market strategy. The study involved a detailed analysis of the specified companies, including their financial information, product/service capabilities, vertical specialisation, client information, global delivery network, M&A history, delivery structure, HR practices, and go-to-market strategy. Primary research added additional insights to the company profiles generated.
