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...From Data to Decisions   

 



Why India ?

Domestic Consumption
A McKinsey study estimates that, given the expected growth in GDP, domestic consumption is expected to increase four fold from $380bn in 2007 to $1,560bn by 2025.

The median age of the population in India is 25 years, which is the lowest as compared to other developing countries such as Brazil (29 years) and China (34 years) and developed countries such as the US (37 years) and the UK (40 years). Population within the 15 to 34 age bracket is over 400mn, comprising >30% of India's total population. These compelling demographics will ensure increase in consumption.

It is estimated that household disposable income will grow at a CAGR of 5.3% from INR 113,744 (~$2,528) in 2005 to INR 318,896 (~$7,087) in 2025.

Rapid urbanisation has led to creation of nuclear families. The number of working couples has increased significantly resulting in rising disposable income and changes in lifestyle.

As incomes rise the country will witness significant growth in the middle class. Middle class households are estimated to grow at a CAGR of 11% to reach 128m by 2025. This combination of rising disposable income and growing middle class will increase the overall consumer spending.

As per McKinsey, by 2025 Indian middle class population will have expanded dramatically to 583m -- this is almost twice the current population of the US.





 

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