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Why do companies offshore business research?

Duh! Isn’t it all about cost?

Perhaps… perhaps not.

When one talks about off-shoring, the first thought that pops up is cost arbitrage. Indeed, cost arbitrage between developed countries and most offshore destinations is significant. But this is not the only reason, or in some cases it is not even the most important reason for

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7 Business Research Off-shoring Myths

Confused about off-shoring business research? There is so much hype among both, the proponents and opponents of off-shoring that it is hard to distinguish fact from fiction.

Here are a few myths I have encountered in the last more-than-a-decade I have been associated with offshore business research.

1. Off-shoring research is a new phenomenon


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Breaking the distribution barrier in retail?

Distribution networks are vital to manufacturers of consumer goods in a large and diverse country like India. They have served as significant barriers to entry for new entrants.

However, ecommerce seems to be lowering these barriers at least in some product segments. Online retailers and market places like Flipkart offer an opportunity for newcomers to

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Overcoming indecision – using a rating methodology

Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the

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Learning to manage research partnerships – Part I

Part I : It’s a different world today

In today’s inter-connected world, working with partners – often on a different continent, is considered par for the course. Companies, large and small, work with formal and informal networks to stay competitive.

Given their scale and historical global presence, the manufacturing and financial sectors are most evolved

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Learning to manage research partnerships – Part II

Part II: Before you start: Preparation and partner Due diligence

1. Why are we doing this?

There are several reasons why we seek partners. These could be tactical, such as lack of bandwidth or time. Or they could be strategic, in terms of enhancing capabilities – domain knowledge or skill sets, or local presence.

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Learning to manage research partnerships – Part III

Part III : Setting expectations: Define, and re-define

1. Be crystal clear about what you want done (or what you have to do)

Research briefs can be maddeningly vague. A “table of contents” does not tell you how much depth is needed. Even a simple task like “create a company profile with x, y,

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