Distribution networks are vital to manufacturers of consumer goods in a large and diverse country like India. They have served as significant barriers to entry for new entrants.
However, ecommerce seems to be lowering these barriers at least in some product segments. Online retailers and market places like Flipkart offer an opportunity for newcomers to
Part I : It’s a different world today
In today’s inter-connected world, working with partners – often on a different continent, is considered par for the course. Companies, large and small, work with formal and informal networks to stay competitive.
Given their scale and historical global presence, the manufacturing and financial sectors are most evolved
Part II: Before you start: Preparation and partner Due diligence
1. Why are we doing this?
There are several reasons why we seek partners. These could be tactical, such as lack of bandwidth or time. Or they could be strategic, in terms of enhancing capabilities – domain knowledge or skill sets, or local presence.
Part III : Setting expectations: Define, and re-define
1. Be crystal clear about what you want done (or what you have to do)
Research briefs can be maddeningly vague. A “table of contents” does not tell you how much depth is needed. Even a simple task like “create a company profile with x, y,
Part IV: Deliver the RoI: Build & Sustain
1. Ramp up gradually
If you’re planning to give out a fair quantum of regular work, don’t do it all at one go. In our experience, any such relationship takes up to 3 months to stabilize. It’s not just about the work being delivered, but little
Today’s buzzwords are mobility, big data, analytics, social media, and digital. These technologies are expected to drive the future competitiveness of corporations (and the profitability of IT providers). But the application of such technologies goes far beyond the business world – to every type of consumer facing organization.
India’s general election 2014 is the latest