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Overcoming indecision – using a rating methodology

Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the

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Learning to manage research partnerships – Part I

Part I : It’s a different world today

In today’s inter-connected world, working with partners – often on a different continent, is considered par for the course. Companies, large and small, work with formal and informal networks to stay competitive.

Given their scale and historical global presence, the manufacturing and financial sectors are most evolved

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Learning to manage research partnerships – Part II

Part II: Before you start: Preparation and partner Due diligence

1. Why are we doing this?

There are several reasons why we seek partners. These could be tactical, such as lack of bandwidth or time. Or they could be strategic, in terms of enhancing capabilities – domain knowledge or skill sets, or local presence.

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Learning to manage research partnerships – Part III

Part III : Setting expectations: Define, and re-define

1. Be crystal clear about what you want done (or what you have to do)

Research briefs can be maddeningly vague. A “table of contents” does not tell you how much depth is needed. Even a simple task like “create a company profile with x, y,

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Learning to manage research partnerships – Part IV

Part IV: Deliver the RoI: Build & Sustain

1. Ramp up gradually

If you’re planning to give out a fair quantum of regular work, don’t do it all at one go. In our experience, any such relationship takes up to 3 months to stabilize. It’s not just about the work being delivered, but little

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How technology is transforming Indian elections

Today’s buzzwords are mobility, big data, analytics, social media, and digital. These technologies are expected to drive the future competitiveness of corporations (and the profitability of IT providers). But the application of such technologies goes far beyond the business world – to every type of consumer facing organization.

India’s general election 2014 is the latest

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Customer intelligence for successful localization

Localization is “the process of carrying out an activity only in a particular area of the world, or the process of changing it to make it suitable for a particular area of the world”. With increased globalization, localization has become a buzz word in India.

When the Indian market was opened to foreign companies, initially

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