About ValueNotes

ValueNotes is a leading market and competitive intelligence firm with global capabilities. Since 2000, we have helped hundreds of customers develop strategy and make better business decisions by providing actionable intelligence.

ValueNotes’ Strategic Intelligence capabilities are designed to fuel your business growth via actionable insights from your ecosystem.

SI

Innumerable long-term relationships with leading global corporations, consulting firms, research publishers, investors, etc. – are a testimony of our ability to evolve to serve changing needs. Our years of experience in serving the most demanding customers in the world have enabled us to refine our offerings, to provide you with an engagement model that works for you.

Whether you’re responsible for strategy, marketing, competitive analysis, market research, mergers and acquisitions, or analyzing investment opportunities – ValueNotes can help you make better decisions, and stay ahead of the competition.

 

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  • Brand positioning for a global chemical manufacturer Client needed to design promotional campaigns in multiple geographies   Our client, an advertising firm, wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors.   In order to achieve this, they wanted to thoroughly understand and map the promotional activities of the lubricant manufacturers in terms of their themes, target audiences, key phrases, social media ... Read more...
  • ValueNotes devises a Financial Index that establishes HDFC Life as a thought leader HDFC Life wanted to reach out to its target customer segments   Owning identified customer segments is one of the key strategic initiatives of HDFC Life. The company identified four key customer segments. HDFC Life wanted to increase its focus on providing comprehensive risk protection – life and health – to these segments.   The lack of customer research on personal finance in India is a big challenge for the life insurance industry. HDFC ... Read more...

Employee Testimonials

What our clients have to say about us…

I appreciated the quality of the proposal which outlined well the synopsis for the white paper. Research and writing was swiftly done within the timetable and no extensive correction rounds were needed – Global market intelligence provider

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