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Customer Intelligence

Timely and relevant customer intelligence is a strategic tool for companies to improve their product positioning, market share and brand visibility. Reliable and customised customer studies can be hard to source and can be expensive, thus putting a strain on the tight budgets within which most marketing departments operate.

At ValueNotes, we have vast experience and proven research methodologies that are designed to ensure independence, objectivity and goal orientation. In particular, we provide:

B2B and B2C field research, across customer segments
Customer surveys to gather feedback/perceptions on client’s products and services
Customer segmentation and analysis to help clients define and align their strategies
Consumer profiles across geo-socio-economic conditions
Brand perception studies
Customer perception studies

Some of the projects that we’ve worked on include:

Lead generation for participating in trade missions of a particular country

Identified companies in India from logistics, ocean technology, BPO, information technology, aerospace, defense and education who were interested in attending trade meets organized by the client country.

Brand perception study for a leading Indian conglomerate

Evaluated the brand’s image in the minds of Indian investors and potential synergies from partnering with a leading multinational asset management company. Involved more than a hundred interviews with investors, brokers, distributors and advisors.

Customer perception study for a multinational executive search firm

Analyzed current recruitment practices, trends in senior executive appointments by sector, salary variations and perceptions regarding current service providers including the client. Included face-to-face interviews with HR decision-makers of more than 80 major players across sectors.

Click here for more project examples

Patient perception study towards rheumatoid arthritis for a global consulting firm

Interviewed practicing Rheumatoid arthritis physicians in India to establish patient attitudes as a precursor to a multi-center, randomized, double-blind, placebo-controlled trial of a fully human anti-TNF monoclonal antibody.

Customer purchasing patterns study for a global consulting firm

Studied customer dynamics, purchasing and usage patterns in the photo specialty PSP segments to identify common channels used and the value propositions. Conducted in-depth interviews with photo studios, professional photographers and large photo / printing presses.

Location study for the consulate of a major country

Interviewed more than 60 CEOs of top Indian BPO companies to assess factors influencing the choice of destinations outside India and the likelihood of selecting the client’s country for the next delivery center.


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	3rd wave of Investment Confidence Index by JP Morgan - ValueNotes Trends in the domestic insurance BPO