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Media and Publishing

Satellite technology and the Internet have revolutionised communication, resulting in significant flux in the media and publishing verticals. New opportunities are arising even as old business models are becoming obsolete.

ValueNotes helps corporates, consulting firms and investors navigate the media and publishing sectors. Our custom research services include:

  • Opportunity assessment in publishing and media
  • Demand assessment in specific segments
  • Market intelligence and trends
  • Reports and custom research on outsourcing in the publishing sector

Some of the projects that we’ve worked on in the media and publishing sectors include:

Demand study for consulting services in media for a leading US research publisher
Analyzed global consulting market for communications and media industries (MICE) detailing trends, insights, key drivers and inhibitors. Estimated market size, growth rates and analyzed competitive landscape.

Evaluation and Benchmarking of vendors in the legal publishing industry
Detailed Study of select offshore vendors in with an assessment of the capabilities in a variety of sub-segments. Pricing patterns / billing rates for specific segments within legal publishing.

Opportunity assessment for a European B2B publisher in the technical magazines space in India
Overview the publishing industry in India with the focus on the technical magazines segment, especially in the industrial, chemical, energy and the electronics sub-segments. The study explored the dynamics of the sector including industry structure, competition, trends, operational costs, marketing strategies, etc. to guide the eventual decision on whether and how to enter the Indian market.

Click here for more project examples

Identification of opportunities for an international publishing company in India:
Overview of the landscape and identification of opportunities in a variety of segments such as distance learning, tutoring, e-learning, online testing, social networking, online advertising, scientific job sites, etc.

Partner selection for a leading US Internet job site
Evaluated market potential and analyzed India entry options (subsidiary, JV, franchise), identified potential partners and developed criteria for short-listing. Initiated contact between client and key decision makers at target firms.

Overview on adoption of new media in India
A short report on the new genre of media companies who publish traditional and new content on the Internet and mobile phones.

Profiles of News distribution companies in India for a consulting firm
Profiles included background, key financials, operations, products and services, key customers, revenue model, key distribution tie ups and recent press articles.

Database of radio stations for a competitive intelligence firm
Creation and maintenance of a database of radio stations in over 15 countries

Publishing survey results: A long way ahead for service providers!
Survey of buyers of publishing outsourcing services.

Editorial Outsourcing: Where is the newspaper industry heading?
How the newspaper industry is coping with internet challenge.

Magazines: A new frontier in outsourcing?
Outsourcing to mitigate adverse economic conditions and changing consumption patterns.

Publishing outsourcing: operating locally, sourcing globally
A bird’s eye view of outsourcing in the publishing space.
   
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