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Industry Verticals > FMCG |
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A critical imperative for FMCG companies is to ensure that product launches and positioning are backed by comprehensive and on-time research. Competitor and market intelligence on current and future trends are also critical inputs imperative for growth. Changing consumer trends are a major industry challenge, making timeliness of the research activity a key success factor. At ValueNotes, we offer companies, consulting firms and other industry participants involved in the FMCG supply chain a variety of research services, which include,
We have executed more than 20 projects for FMCG companies and consultancies,
some of which are sampled below, Senior management interviews on automated
processes for a FMCG consulting firm
Conducted interviews with manufacturing heads of 7 companies from confectioneries, food, personal care and retailing to understand automation in manufacturing processes, equipments, quality standards, issues and success factors in India.Innovation Strategies of global FMCG
companies for a FMCG major
Studied and analysed systemic changes adopted by global FMCG companies to encourage "open" innovation. Mapped new skill sets organizations were seeking/ building to make changes effective and successful. Opportunity assessment for poultry products
in India for a PE firm
Analyzed the retail value chain, industry structure, segmentation, consumer behaviour, supply chain, regulations, cost structures, pricing trends and margins. Click here for more project examples
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